Even relatively small purchasing decisions now must get signoff by multiple stakeholders. When selling services to healthcare, biotech, and technology companies, our marketing agency typically...
Congratulations to Mach7 Technologies! Mach7 was recently named a leader in the IDC MarketScape: U.S. Healthcare Provider VNA/AICA Unstructured Data Platforms for Integrated Care 2016 Vendor...
Are your marketing emails optimized for viewing on mobile devices? Mobile technology research revealed Americans spend an average of 4.7 hours a day on their smartphones....
What qualities make a buyer willing to conduct business with a vendor? Three highly valued traits in business relationships are trust, personal relationships, and responsiveness,...
The sales team can serve as a critical link between the customer and the marketing team. Marketing can and should leverage the sales team’s connections...
In a recent LinkedIn post, Chris Slocumb details 6 essential elements for marketing to C-level healthcare executives. Often, C-level approval is necessary for organization-wide changes to...