The Healthcare IT Marketing and PR Conference (#HITMC) is holding Twitter Chats every other week leading up to their second annual event May 7-8, 2015...
When marketing to key decision makers in the healthcare industry – or any industry – an effective marketing strategy starts with knowing your target customers,...
If you’re in the field of content marketing or have even thought about implementing a content marketing initiative, chances are you’ve struggled with tracking the success...
Our tech and healthcare marketing agency has compiled a list of some of our favorite content marketing resources, both online and off, in no particular order...
The Challenge Defining the ideal content mix for a B2B content marketing strategy. What’s the Right Mix of Content for B2B? With the rise of “content...
I recently saw a statistic that best-in-class marketers use 65% original content, 25% curated content, and 10% syndicated content in their content marketing mix. If...
On Wednesday, April 9th, LA2M will host Jeff Scott of Duffey Petrosky for a presentation on the unique challenges of marketing in the healthcare industry....
In the realm of healthcare marketing services, it’s often easy to overlook video. After all, it’s expensive and time consuming to produce quality video. However,...