Content Marketing Wow Visitors AND Search Engines with Your Web Copy – Part 3 Part 3. Create a master web copy template. In my ongoing series on crafting the perfect copy for your website, this week I’ll discuss creating...Brian ShillingMay 19, 2009
Content Marketing Wow Visitors AND Search Engines with Your Web Copy – Part 2 Last week I spoke about the importance of determining overall site goals before writing copy. This week I tackle finding the right keywords to use...Brian ShillingMay 12, 2009
Content Marketing Wow Visitors AND Search Engines with Your Web Copy Writing website copy which appeals to both your website’s visitors and search engine robots is part art, part science. Over the next few weeks I...Brian ShillingMay 5, 2009
Content Marketing The easiest way to make business videos…ever In our continued theme of “you too can make a video in under 1 hour”, check out Animoto Business. Upload photos or graphics, choose a...Brian ShillingMarch 30, 2009
Content Marketing Search Engine Copywriting Tips Check out Carrie Hill’s great advice this week on writing copy for search engines. There are some simple tips such as using tildas instead of...Brian ShillingSeptember 17, 2008
Content Marketing The Power of Video for your Business There are lots of reasons to post online videos and to embed them in your corporate website. Here are a few of the big ones:1)...Brian ShillingJuly 10, 2008
Content Marketing Writing vs. Editing for the Web Anyone who builds websites knows the scenario: a big launch is inevitably delayed waiting for the content. In a recent article on A List Apart,...Brian ShillingMay 21, 2008
Content Marketing Too much information Tom I’m a super huge fan of Tom Peters. I attended one of his speaking engagements in 1995. This seminar and his book The Pursuit of...Brian ShillingFebruary 29, 2008
Content Marketing Corporate Blogs – Can your business live without one? According to Forrester, 11.2% of online adults in the U.S. publish a blog at least once a month. Of the same group, 24.8% read a...Brian ShillingFebruary 21, 2008
Content Marketing Write Great Web Content & They Will Come I had a really interesting call from a prospect this week. He found our firm on Google by using a search term that never crossed...Brian ShillingOctober 19, 2007