The digital revolution is happening. From a Fortune 500 company to a local laundromat, it is essential to have an online presence that informative, consistent and attractive.
As technology develops, marketers are gaining a greater ability to research consumer behavior and experiment with digital tools. Instead of contributing a huge budget to just one or two marketing channels, as was done historically, brands today are using a hybrid approach that may include mobile apps, social media profiles, games, videos, and e-books. This versatility creates the ability to connect with consumers at multiple points throughout the day.
According to a 2017 infographic created by Point Visible, 63% of B2B marketers are extremely or very committed to content marketing this year. However, only 37% of B2B marketers have a documented content marketing strategy. Marketers who can promise and deliver a streamlined publishing process have the potential to make a significant impact. View our infographic below to learn more about global content marketing trends.According to @PointVisible, 'Only 37% of B2B marketers have a documented content strategy.' Click To Tweet