Online Marketing

Content Marketing Global Growth

By August 11, 2017 April 16th, 2019 No Comments

The digital revolution is happening. From a Fortune 500 company to a local laundromat, it is essential to have an online presence that informative, consistent and attractive.

As technology develops, marketers are gaining a greater ability to research consumer behavior and experiment with digital tools. Instead of contributing a huge budget to just one or two marketing channels, as was done historically, brands today are using a hybrid approach that may include mobile apps, social media profiles, games, videos, and e-books. This versatility creates the ability to connect with consumers at multiple points throughout the day.

According to a 2017 infographic created by Point Visible, 63% of B2B marketers are extremely or very committed to content marketing this year. However, only 37% of B2B marketers have a documented content marketing strategy. Marketers who can promise and deliver a streamlined publishing process have the potential to make a significant impact. View our infographic below to learn more about global content marketing trends.

According to @PointVisible, 'Only 37% of B2B marketers have a documented content strategy.' Click To Tweet

Content Marketing Global Growth

Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

More posts by Brian Shilling