Clarity Quest’s popular post on news wire services is featured in a new media relations textbook, Strategic Media Relations in the Age of Information: An Evidence-Based Approach (Supa and Zoch, 2020). The agency’s wire services comparison chart provides a comprehensive review of the top wire services and the best use for each.
“Wire services are an important strategic tool, and when used correctly help companies reach key audience segments effectively,” said Christine Slocumb, president of Clarity Quest Marketing. “This chart is an essential tool for corporate and agency media relations professionals, and we are delighted it is now accessible through this informative text.”
Grounded in history, theory, and empirical research studies, Strategic Media Relations in the Age of Information: An Evidence-Based Approach presents a clear and accessible overview of the modern practice of media relations. It focuses primarily on the development and strategic execution of media relations programs across a wide variety of organizations.