Skip to main content
Marketing Tips

Tales from the Gutter

By June 8, 2007No Comments

Thanks to a huge pine tree and heavy rain, I had to find a gutter cleaning company this week. I usually check online for these types of folks but was watching my daughter with one eye, cooking with the other and just pulled out dare I say, the yellow pages. I called two firms listed under “gutter cleaners”. The first call went to voicemail which just had the guy’s name, not the company name listed in the ad. I hung up. The other had a pleasant, professional message, so I left my number and was called back by the friendly owner in 5 minutes. He said he would be over that evening to give an estimate and where could he leave the paperwork if I was not home. Nice touch for a job that was only going to cost $30.
About 30 minutes later I get a call stating “I someone from this number called, want an estimate for your gutter?” It was freaky. I didn’t want this guy within 10 feet of my house. Guess which firm I chose…
These days image is paramount. Be professional in all you do and go the extra distance with the little touches. To quote Seth Godin’s blog
“Every marketer (or company) has a choice…to make the first interaction the best experience, or the worst.”

Brian Shilling

Author Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

More posts by Brian Shilling