Most of the time, marketers are working conferences—setting up the booth, scanning badges, coordinating media interviews, and making sure everything runs smoothly. HITMC is one of the few industry events that we healthcare marketers get to attend for our own professional development.
There’s so much learning and camaraderie to be had. And speaking of …
Let’s talk all things marketing and sales alignment
I’m excited to share that I’m joining my colleague, Amy Oliver, Director of Marketing for digital health innovator Xealth to talk all things marketing and sales alignment.
Let’s face it—even if you have a great relationship with your sales team and you’ve talked about mutual goals and SQL handoffs—it’s not real until you set it up in your marketing automation system.
While your marketing campaigns are generating top-of-funnel leads, you know they aren’t ready for a call from sales. What’s a marketer to do?
Join us to hear about how Xealth tackled this problem with marketing automation and set up a lead-scoring system.
Be sure to check out our session: Adventures in Making Your Marketing-to-Sales Handoff a Reality with Marketing Automation Date: Thursday, February 2 at 11:30 AM Location: Breakout 2
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Author Melanie Hilliard
Melanie is an Account Director and Content Lead at Clarity Quest. Nothing makes her heart sing more than fantastic marketing. To learn more about Melanie's experiences and qualifications, visit our leadership team page.