Digital resources are essential to healthcare buyers in their decision-making processes. Online research helps potential buyers gather product information prior to sales calls and meetings. Videos are an effective tool for informing healthcare customers online. With 68% of healthcare customers using videos to compare products, companies can capture more sales by having informative videos.
Video marketing allows viewers to interact with products virtually. Many customers find watching videos more beneficial than reading about a product’s features. This is evident as approximately 63% of healthcare buyers use videos to see how a product performs.
Many healthcare decision makers prefer video over other content formats for various reasons:
- Videos are entertaining and informative
- It takes much less time to watch a video than read a white paper
- Videos allow the user to experience the product and see its capabilities
- Videos are easily digestible and sharable
Videos are a powerful tool to drive viewers to take action. Effective videos can lead viewers to visit a company’s website, contact a vendor directly, discuss the video with others, request a proposal, and complete a contact form.
Read more about our video marketing process, or view some of the videos in our portfolio:
