I took some time off last week to check out our famed “Ann Arbor Art Fair”. Among the literally hundreds of jewelry booths, one in particular stood out. This jewelry maker from Montana actually took the time to brand each one of her pieces with some great evocative names. There were necklaces named “Vixen ” and earrings called “Calla Lily”. When I told her I was in marketing and really thought naming was a great idea to differentiate her product, she retorted “Of course, I name them. I named my children after all.”
And there you go. Some of the best marketing ideas don’t have their roots in marketing. They just plain make sense.
