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Marketing Tips

Marketing prospects are now guests

By February 14, 2008No Comments


I listened in a a great teleseminar with Seth Godin, Dan Pink, Rich Sloan and Debbie Weil today. One point I especially liked…they renamed “prospects” to “guests” and stated marketing, especially online marketing, is all about creating a dialogue with a tribe of people with common interests.

Brian Shilling

Author Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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