Health Tech Marketing Blog, Digital Health Marketing Blog

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The best Superbowl ad was cheap

The best Superbowl ad last Sunday was Google’s. Hands down. It’s so simple anyone with a computer and free movie editing software could have made...

Brian ShillingFebruary 9, 2010

Online Marketing

3 Myths about SEO Companies

Great post by Aaron Muller discussing myths related to search engine optimization companies. You can almost think of Search Engine Optimization (SEO) as a somewhat...

Brian ShillingFebruary 4, 2010

Online Marketing

Running ads before online video loses 16% of audience

TubeMogul just released the results of an interesting study showing almost 16% of viewers will abandon watching a video if there is an ad before...

Brian ShillingFebruary 2, 2010

Marketing Tips

Know your target demographics?

Microsoft Adcenter Lab’s Demographic Prediction tool is pretty interesting. I have no idea how accurate it is, but it’s informative to compare one site or...

Brian ShillingJanuary 21, 2010

Content Marketing

Should you advertise on content networks?

In an attempt to find a revenue generation model, LinkedIn and other social media sites now allow direct pay-per-click advertising on their sites. So when...

Brian ShillingJanuary 6, 2010

Online Marketing

See who’s linking to your site on Twitter

If you would like to see who is Tweeting with a backlink to your site, check out Backtweets.com. The advanced option tab lets you set...

Brian ShillingDecember 11, 2009

Online Marketing

Google expands personalized search results

Google has extended its personalized search results to worldwide users – not just those signed into their Google account. So now when you search with...

Brian ShillingDecember 8, 2009

Marketing Tips

The best affordable inkjet printer I’ve owned

While I normally don’t do product reviews on this blog, this one warranted it. For 10 years, I’ve owned HP printers…everything from low end throw...

Brian ShillingDecember 8, 2009

Online Marketing

Evaluating a Social Media Agency

We are getting many inquiries in the past month from prospects looking for social media and interactive marketing campaigns. Paul Dunay’s blog Buzz Marketing...

Brian ShillingDecember 3, 2009

Content Marketing

Pros and Cons of Content Management Systems

I’m reposting a blog post from Josh Freedman of Seattle’s Web1Marketing that outlines wonderful criteria to evaluate if your company needs a content management system...

Brian ShillingDecember 2, 2009

Health Tech Marketing Blog

The best Superbowl ad was cheap

3 Myths about SEO Companies

Running ads before online video loses 16% of audience

Know your target demographics?

Should you advertise on content networks?

See who’s linking to your site on Twitter

Google expands personalized search results

The best affordable inkjet printer I’ve owned

Evaluating a Social Media Agency

Pros and Cons of Content Management Systems

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