Public Relations

Promoting Charitable Campaigns is Good PR

By November 6, 2007No Comments

Promote your company’s generosity. Many of our clients give time and money to charitable organizations. However, virtually none of them promote the fact. I’m not talking about a self-serving rant, but just letting the community and media aware of the campaign.

Our firm started a campaign to give a percentage of our profits to Kiva – a microloan organization. We issued a simple press release and the media pickup was amazing. We had 3-4 leads in just a few days after the announcement and it was a nice ice breaker with prospects. It also attracted a certain type of client – ones that have some of the same values as we do.

Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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