Social media management tool comparison

By November 7, 2019 No Comments

social media management toolThe key to a thriving social media presence is strategy. Yes, your social media needs a strategy. (If you need help setting that up, check out this blog post!)

Part of that strategy is consistency. Posting consistently is expected these days. Understandably, you’re busy and social media might not be a top priority. Who has time to post multiple times a week on different platforms? What about looking at analytics and social listening, and finding more revenue opportunities?

Having a social media management tool allows you to do all of these things. This is the best solution for those who want to post on social media but don’t have the time to do it manually. Now, which platform should you use? We’ve put together a comparison chart to help you decide.

*Please keep in mind these are just some of the many features offered by these tools. Going to each tool’s website will show the full suite of capabilities. The features included in this chart are those we think are the most important to consider when picking a tool. Pricing can also change depending on paying monthly or annually (annually tends to be cheaper). Note that features can change as well.

ToolLevels and pricesNumber of social profiles/usersPlatformsAnalyticsSocial listeningIn-tool image editing
AgorapulseMedium: $99/month
Large: $199/month
X-Large: $299/month
Enterprise: $499/month
Medium: 10 profiles, 2 users
Large: 25 profiles, 4 users
X-Large: 40 profiles, 8 users
Enterprise: 60 profiles, 20 users
Twitter, Facebook, Instagram, LinkedIn, YouTubeYesYesNo
BufferSolution is broken up into Publish, Reply, and Analyze. Within each are different levels and prices. You can ask for all-in-one pricing.Pro: 8 profiles, 1 user
Premium: 8 profiles, 2 users
Business: 25 profiles, 6 users
Twitter, Facebook, LinkedIn, Pinterest, InstagramYesNoYes
CoScheduleGrowth: $150/month
Professional: $650/month
Enterprise: Contact for pricing
Growth: 10 profiles, 3 users
Professional: 15 profiles, 5 users
Enterprise: 25 profiles, 10 users
Facebook, LinkedIn, Twitter, Instagram, Tumblr, PinterestYesYesNo
eClincherBasic: $59/month
Premier: $119/month
Agency: $219/month
Enterprise: Contact for pricing
Basic: 10 profiles, 1 user
Premier: 20 profiles, 3 users
Agency: 40 profiles, 6 users
Enterprise: Ask
Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Google My BusinessYesYesNo
HootsuiteProfessional: $29/month
Team: $129/month
Business: $599/month
Enterprise: Contact for pricing
Professional: 10 profiles, 1 user
Team: 20 profiles, 3 users
Business: 35 profiles, 5-10 users
Enterprise: Custom
Twitter, LinkedIn, Facebook, Instagram, Pinterest, YouTubeYesCertain plansYes
SendibleStarter: $29/month
Traction: $99/month
Growth: $199/month
Large: $299/month
Starter: 1 user
Traction: 3 users
Growth: 7 users
Large: 12 users
Sendible doesn't have a number of profiles, but rather a number of "services." A service is a one-way interaction with any Social Network.
Facebook, Twitter, LinkedIn, Instagram, Google My Business, YouTube, PinterestYesYesCanva integration
SproutStandard: $99/user/month
Professional: $149/user/month
Advanced: $249/user/month
Standard: 5 profiles
Professional: 10 profiles
Advanced: 10 profiles
Twitter, LinkedIn, Facebook, Instagram, PinterestYesYesYes
ZohoStandard: $10
Professional: $25
Standard: 1 brand (6 channels), 2 team members
Professional: 1 brand (6 channels), 3 team members
Facebook, Twitter, Instagram, LinkedIn, Google My BusinessYesYesNo

Still have questions about choosing a social media management tool?

We can help you find the right tool and develop your brand voice. Contact us today!

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Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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