Marketing Strategy

Social media marketing and marketing automation in health IT podcast

By June 25, 2019 No Comments

new podcastWhat are social media marketing and marketing automation (MA), and how are these used best in the healthcare technology industry? These are some of the questions Clarity Quest’s SEO and Analytics Lead, Ava Haekler, chatted about with The Mission Maven, Whitney Cole, on Whitney’s podcast.

Social media and marketing automation strategies are a bit different for health tech companies. It can be challenging to find your audience online in this industry and effectively communicate and engage. However, marketers across many industries can have the same questions about social media marketing and marketing automation.

Listen to “How To Keep The Human In Social Media Automation” to learn about:

  • The purpose of social media marketing and MA
  • How to choose the best tools
  • Starting social media management and MA
  • What not to do with social media management and MA
  • Social media marketing and MA in the health tech industry
  • And more!

You can catch the full podcast here, as well as on iTunes, Google Play, and Stitcher.

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Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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