Have you tried LinkedIn Matched Audiences?
When it comes to B2B healthcare marketing, LinkedIn is one of the leading platforms for connecting industry professionals, decision-makers, and potential customers with your brand...
Brian ShillingJuly 6, 2023
Yes, You Can Conquer Account-Based Marketing (ABM)
The primary goal of account-based marketing (ABM) is to create an aligned sales and marketing process that builds relationships with a very specific, targeted list...
Chris SlocumbApril 12, 2017
Digital Ad Trends & Predictions
Consumers are adopting more tablets, mobile phones, and wearable tech devices. As a result, traditional television viewing is decreasing, and marketers are putting fewer resources...
Brian ShillingAugust 19, 2016
2016 Will Be A Historic Year For Display Ads
For the first time, online advertisers in the United States will spend more advertising dollars on display ads than on search ads, according to 2016...
Brian ShillingJanuary 20, 2016
B2B Nuggets: Twitter Engagement, Online Ads & Accountable Analytics
Check out some of the great marketing posts we’ve read this week. Each of these posts contains some great information, so give them a quick...
Brian ShillingDecember 27, 2014
Digital Ad Spend to Jump in 2015
New independent research from Magna Global gives us a glimpse into expected 2015 advertising spend. With the highest normalized growth rate since 2005, core media...
Brian ShillingSeptember 18, 2014
