sales and marketing alignment Archives

Sales

5 ways to realize the benefits of sales and marketing alignment

“It takes two flints to make a fire.” - Louisa May Alcott Want to increase conversion rates and generate higher-quality leads? Improved sales and marketing…

Melanie HilliardJanuary 11, 2021

Sales

Feeling opportunistic? How marketing can support deal flow outside the planned pipeline without going nuts.

In an ideal world, all prospects would come through planned channels from target personas in your positioning frameworks or companies on your ABM list. However,...

Chris SlocumbMarch 2, 2020

account-based marketing for healthcare, biotech, tech companies

Marketing Strategy

Yes, You Can Conquer Account-Based Marketing (ABM)

The primary goal of account-based marketing (ABM) is to create an aligned sales and marketing process that builds relationships with a very specific, targeted list...

Chris SlocumbApril 12, 2017

Marketing Strategy

Direct Relationship Found Between Sales Enablement Investment and Higher Conversion Rates

We’ve written before on this blog about the importance of sales and marketing alignment. New research from Hubspot/Heinz Marketing further drives home the point showing...

Chris SlocumbJuly 26, 2016

Content Marketing

Sales and Marketing Alignment: Collaborate or Die Trying

Clarity Quest recently spoke for the third time at the Healthcare IT Marketing and PR Conference in Atlanta. The HITMC community has grown over the...

Brian ShillingApril 27, 2016

sales and marketing alignment

5 ways to realize the benefits of sales and marketing alignment

Feeling opportunistic? How marketing can support deal flow outside the planned pipeline without going nuts.

Yes, You Can Conquer Account-Based Marketing (ABM)

Direct Relationship Found Between Sales Enablement Investment and Higher Conversion Rates

Sales and Marketing Alignment: Collaborate or Die Trying

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