“It takes two flints to make a fire.” - Louisa May Alcott Want to increase conversion rates and generate higher-quality leads? Improved sales and marketing…
In an ideal world, all prospects would come through planned channels from target personas in your positioning frameworks or companies on your ABM list. However,...
The primary goal of account-based marketing (ABM) is to create an aligned sales and marketing process that builds relationships with a very specific, targeted list...
We’ve written before on this blog about the importance of sales and marketing alignment. New research from Hubspot/Heinz Marketing further drives home the point showing...