We’ve written before on this blog about the importance of sales and marketing alignment. New research from Hubspot/Heinz Marketing further drives home the point showing...
What qualities make a buyer willing to conduct business with a vendor? Three highly valued traits in business relationships are trust, personal relationships, and responsiveness,...
The sales team can serve as a critical link between the customer and the marketing team. Marketing can and should leverage the sales team’s connections...
A report from Salesforce outlines the top 5 areas of increased spending for B2B and B2C companies: B2B Companies Content Marketing 66% Marketing Automation 66%...
Back in November we featured SalesLoft as a great tool for content marketing. Over the past couple weeks, I’ve been using the tool extensively to generate...
Automation Alley will hold a panel discussion this coming Thursday, March 22nd entitled “Women Who are Setting a New Standard in Sales and Marketing.” Several...