Developing personas is extremely beneficial to both marketing and sales. Any great marketing team will develop several buyer, influencer, and user personas to help the...
Shopkick is an app used by approximately 15 million shoppers. This app uses beacons for location-based technology and currency rewards to encourage customers to participate...
In order to successfully promote technology products and services, marketers must understand how IT buyers conduct research and select vendors. Technology selection typically involves several employees within an organization. Peer consultation, technology...
Marketers are no strangers to new technologies, apps, and social media platforms. We are constantly testing new tools and evaluating them for our clients. One...
The theory of left or right brain dominance states that each half of the brain controls different areas of thinking, and individuals typically prefer one...