To recap a recent article in Search Engine Watch about the reputation of the search engine optimization (SEO) industry: Run, don’t walk, away from any SEO agency that promises:
- #1 Google rankings in 30 days for anything but very niche phrases with no competition
- Page one Google rankings FOREVER for a single flat fee
- You don’t need to see data or a plan “we’ll just handle it”
Well-executed SEO that lasts the distance is a marathon – it’s hard work. But the trophy at the end is a bright shiny one. It’s not a short sprint and then you’re set for life.
