When deciding whether or not to include a QR code in B2B collateral, always keep your audience in mind. For some of our technology clients whose customers are more tech-savvy, QR codes can be a good fit. For other clients, customers may be confused by the code or even ignore it altogether.
If you choose to utilize the QR code technology, make sure to take full advantage of the link to drive your current and prospective customers to the appropriate landing page, which should correspond to the customer’s position in the sales funnel. Depending on what you want customers to do next, the landing page could be your corporate website, LinkedIn page, or submission form. Whatever you choose, make sure the landing page is simple and the call-to-action is very clear. Also keep in mind that users are searching on mobile devices, so you are best served by developing a mobile site.
Consider creating a customized QR code that visually appeals to your consumers and attracts more interest.
QR codes are also a great way to track engagement. By including a QR code on trade show collateral, catalogs, business cards, or direct mail, you can track how many people visit your landing page or respond to your designated call-to-action.
If you think your clientele would respond positively to QR codes on your B2B collateral, give it a try! Gauge the interest and response to this technology and decide if it is a good tactic for your business to utilize moving forward.