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Artificial Intelligence Trends
Artificial intelligence (AI) is the ability of machines and computers to emulate human thinking and decision making.
- 58% of business and technology professionals are following AI research.
- AI spending is forecasted to grow from $640M in 2016 to $37B by 2025.
- Nearly 140 private companies working to advance AI have been acquired since 2011. Over 40 acquisitions took place in 2016.
- In 2017, the technology will continue to grow and find its way into more applications and services.
How will AI impact digital marketing?
- Non-stop data collection
- Automated brand conversations
- Cross-device programmatic advertising
- Shoppable content
- Increased Chatbot use
- More discussion on ethics and privacy
Sources: O’Reilly, Zenith Media, Financier WorldWide, CIO/em>