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Content Marketing Success

How content marketers track success infographic


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How Content Marketers Track Success
The most common metrics used to track content marketing success, as cited by B2B marketers:
Web Traffic: 63%
Sales Lead Quality: 54%
SociaL Media Sharing: 50%
Sales Lead Quantity: 48%
SEO Rankings: 44%
Time Spent on Website: 40%
Direct Sales: 39%
Qualitative Customer Feedback: 39%
Inbound Links: 34%
Subscriber Growth: 32%