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Marketing & Customer Experience Trends

Marketing & Customer Experience Trends Infographic


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Marketing & Customer Experience Trends

Many successful companies are adopting the following marketing strategies to build stronger relationships with their customers:

  • Interpreting customer data to better understand challenges and motivations
  • Improving mobile campaigns to provide more individual value
  • Emphasizing influencer marketing as a central component to a brand strategy
  • Aligning advertising and marketing technologies more closely
  • Increasing focus on customer success and retention initiatives
  • Melding creativity and technology to maintain consumer connections with brands
  • Promoting e-commerce opportunities through interactive email campaigns
  • Placing brand messages on pre-existing apps that customers regularly use
  • Gathering insights from existing data to improve strategic business decisions
  • Adopting a holistic view of the customer journey across all touch points

Sources: IBM Marketing Cloud