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Driving Sales with PR

Driving Sales with PR


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Driving Sales with Public Relations

A Valued Discipline

  • 72% of senior level marketers believe public relations is most valuable in supporting product marketing and launches.
  • The percentage of marketing executives who think public relations is the most effective marketing discipline for:
    • New Product/Service Launches 55%
    • Awareness Building 52%
    • Word of Mouth Generation 51%
    • Brand Reputation Building 50%

PR Supports Every Stage of the Purchase Cycle

  • Increase Awareness
  • Influence Perceptions
  • Increase Willingness to Consider
  • Assure Positive Purchase Experience
  • Build Ongoing Preference

Why Public Relations?

  • 70% of the buying process is complete before a prospect contacts a vendor.
    • Control your perception and educate your audience.
  • 25-40% of all website traffic and lead generation comes from earned media.
    • Get your story in front of your audience in the outlets they care about.
  • 92% of consumers worldwide say they trust earned media.
    • Take advantage of existing loyalties and relationships.

Sources:

  • Measuring the Impact of Public Relations on Sales, Council of Public Relations Firms.
  • PR Week/MS&L Marketing Management Survey, PRWeek and Millward Brown.
  • Forrester Research
  • AdAge
  • Nielson Research