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Gender Differences in Search

Gender Differences in Search Infographic


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Gender Differences in Search

  • Men
    • Use a broader set of search terms to cast a wider net
    • Spend more time on search engine results pages than women
    • 5.4 times more likely than women to consider results lower on the page
    • View 3 more pages than women, on average
  • Women
    • Use more specific search queries for more focused results
    • Do not scroll down the search engine results page as much as men and primarily focus on results #2 and #3
    • Open additional browser tabs to conduct more complex searches
    • Spend more time browsing websites and repeatedly view previous results
  • Sources: 7thingsmedia, Reboot SEO and Web Marketing