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Via: <a href=''>Clarity Quest Marketing</a>

Integrated Marketing is Key to M&A Success
Companies spend more than $2 trillion on acquisitions every year.
The failure rate of mergers & acquisitions is between 70% and 90%.
Common themes of successful mergers and acquisitions:

  • Conducting due diligence
  • Understanding cultural integration issues
  • And most critically, planning and executing the integration process