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Marketing to IT Decisions Makers

Marketing to IT Decisions Makers Infographic


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Marketing to IT Decision Makers

  • An average of 17 people are involved in IT decisions at enterprise companies.
  • Small and medium-sized businesses typically involve 6 people in IT decisions.
  • 71% of IT decision makers consult their peers to stay up-to-date on new technologies. 70% rely on technology websites for new information and 58% turn to search engines.
  • 70% of IT decision makers find vendor content more credible when it is associated with a trusted third party.
  • 88% of IT decision makers have viewed tech-related videos in the past three months. After viewing a video:
    • 63% conduct further product research
    • 54% contact a vendor or visit their website

Source: IDG Enterprise’s 2014 Role and Influence of the Technology Decision-Maker