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Most Pressing Business Challenges

Most Pressing Business Challenges Infographic


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Most Pressing Business Challenges
The top 3 business challenges for B2B and B2C companies:

  • B2B: New Business Development, Quality of Leads, Demand and Lead Generation
  • B2C: Using Updated Marketing Technology, New Business Development, Customer Acquisition

Marketers planning to maintain or increase spend in 2015:

  • B2B: 84%
  • B2C: 84%

Marketers planning to shift budgets from traditional advertising to digital channels:

  • B2B: 34%
  • B2C: 42%