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Predictive Lead Scoring

Predictive Lead Scoring Infographic


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Predictive Lead Scoring

  • The number of B2B companies using predictive lead scoring grew by 14x from 2011 to 2014
  • 78% of companies using predictive lead scoring are in the high tech industry
  • 56% of current users have less than $50 million in annual revenue
  • 90% of current users think predictive lead scoring is more valuable than traditional lead scoring

Source: SiriusDecisions