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B2B Nuggets: Word-of-Mouth, Google Glass & CIO of the Year

By January 17, 2015April 12th, 2019No Comments

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

Start Small to Show Content Marketing Value to Your C-Suite
The Content Marketing Institute’s Roanne Neuwirth provides several tips for getting your c-suite to take your content marketing initiatives seriously.

SMBs Still Consider WOM Most Effective, But Online Marketing Perceptions Improve
SMBs chose word-of-mouth as the most effective of all online and offline marketing channels, according to a recent survey. Read through to see the full results, including a growth in online marketing among SMBs.

30-Under-30er’s Google Glass for Doctors Startup Raises $16 Million
Learn how Augmedix hopes to transform medical documentation with a huge round of Series A funding.

U-M’s Sue Schade is CIO of the Year
Congratulations to Sue Schade of the University of Michigan Hospitals and Health Systems, on being named the CHIME-HIMSS CIO of the Year! Our Ann Arbor marketing agency is proud to share our home with the Leaders & Best!

Brian Shilling

Author Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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