Marketing Strategy

4 Traits of Successful Social Media Marketers

By August 27, 2015 No Comments

Marketing on social media channels requires careful scheduling, consistent posting, distributing content in a variety of formats, maintaining well-crafted profiles, and ensuring creative designs align with your strategic goals. Social media marketing is essential for establishing brand awareness and communicating with potential customers. Marketing teams must display a range of traits to optimize their social media presence.

In a recent LinkedIn post, we detailed 4 crucial attributes for social media marketers, and illustrated how social media efforts suffer when one of these traits is missing from your team.

Essential characteristics for social media marketers:

  • Time
  • Creativity
  • Dedication
  • Strategy

How your social media presence appears if a quality is missing:

  • Time + Creativity + Dedication = Missing the Mark
  • Time + Creativity + Strategy = Short-lived Greatness
  • Time + Dedication + Strategy = Lackluster Performance
  • Creativity + Dedication + Strategy = Failure to Launch

Learn more about the importance of these qualities by reading the full Linkedin post. Keep these attributes in mind while assembling your marketing team and preparing for social media campaigns.

Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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