Ann Arbor SPARK and the Ann Arbor Area Convention and Visitors Bureau (CVB), in collaboration with the Michigan Economic Development Corporation (MEDC) and the Ypsilanti Area Convention and Visitors Bureau are creating a $1 million Pure Michigan advertising campaign to support the Ann Arbor region. The Pure Michigan campaign will highlight the area’s tourism and economic development advantages in order to promote Ann Arbor nationally. The multimedia campaign will feature national television advertisements, a press tour for journalists around the nation, a promotional video on the Ann Arbor SPARK website, and articles on the Pure Michigan website. This program hopes to showcase Washtenaw County to a broad national audience as an exciting and desirable place to visit, live, and work.
National Campaign Promotes the Ann Arbor Area
