Brian Shilling, Author at Clarity Quest

Marketing Strategy

Talent Without Clear Strategy = Startup Failure

I worked for a tech startup 1999-2000. We had the best conditions a startup could hope for…multiple rounds of series B & C investment, multiple...

Brian ShillingFebruary 24, 2014

Branding

Mach7 Technologies Retains Clarity Quest as Healthcare Software Marketing Agency

Mach7 Technologies of Vermont has selected Clarity Quest as its healthcare software marketing agency of record. In just a few short months leading up to...

Brian ShillingFebruary 19, 2014

Branding

When Naming, Don’t Forget About Expired Domains

A few years ago we were really struggling with naming a new company and its associated product launch. We came up with a product name...

Brian ShillingFebruary 17, 2014

Marketing Tips

What Do People Do After Searching for Your Business Online? The Answer May Surprise You.

With smartphone penetration in the United States at 62% and growing, it’s no surprise that people are using their smartphones to search for the products...

Brian ShillingFebruary 17, 2014

Online Marketing

Give and Take with New Gmail Updates

Google recently made some changes to Gmail that could help or hurt marketers. Unfortunately, some features are too new to determine what the full impact...

Brian ShillingFebruary 10, 2014

Marketing Tips

Chasing Shiny New Toys is Bad Marketing Strategy

Six years ago our agency considered switching our service offerings from integrated outsource marketing to just SEO and paid search marketing. After all, companies were...

Brian ShillingJanuary 20, 2014

Online Marketing

Has Your Google Authorship Disappeared?

Many website owners and business owners have been frustrated with the inconsistency of Google Authorship over the past month. For some, Authorship was working...

Brian ShillingJanuary 13, 2014

Marketing Tips

Embrace Chaos Before Brilliance

My 9-year-old daughter loves fortune cookies. We usually read them, laugh, and toss them out. But I saved mine from last night and taped it...

Brian ShillingJanuary 12, 2014

Brian Shilling

Talent Without Clear Strategy = Startup Failure

Mach7 Technologies Retains Clarity Quest as Healthcare Software Marketing Agency

When Naming, Don’t Forget About Expired Domains

What Do People Do After Searching for Your Business Online? The Answer May Surprise You.

Give and Take with New Gmail Updates

Chasing Shiny New Toys is Bad Marketing Strategy

Has Your Google Authorship Disappeared?

Embrace Chaos Before Brilliance

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