Brian Shilling, Author at Clarity Quest

Online Marketing

8 Reasons to Include Bing in Your Marketing Strategy

According to industry reports, Bing’s share of the search market eclipsed 17% for the first time ever in April 2013. This is just one sign...

Brian ShillingAugust 12, 2013

Marketing Tips

Marketing Budgets for B2B Companies: Two Examples

I’m often called by entrepreneurs, especially those seeking to close their first significant equity round. Nine times out of ten they ask: “How much will...

Brian ShillingAugust 6, 2013

Online Marketing

Capture AdWords Clicks with Image Extensions

Google’s newest AdWords addition allows advertisers to include images relevant to their business directly in PPC ads. The Image Extension, currently in beta mode, allows...

Brian ShillingAugust 5, 2013

Marketing Tips

Keys to Successful Webinars

Webinars have become common parts of integrating marketing campaigns. However, they are expensive to prepare for and run, so it’s important that they move prospects...

Brian ShillingJuly 25, 2013

Online Marketing

AdWords Enhanced Campaigns Are Live Today

If you haven’t yet manually upgraded your AdWords pay-per-click advertising account to Enhanced Campaigns as of today, Google will be automatically updating your campaigns using...

Brian ShillingJuly 22, 2013

Content Marketing

Hospitals Gain Video Viewership

In the realm of healthcare marketing services, it’s often easy to overlook video. After all, it’s expensive and time consuming to produce quality video. However,...

Brian ShillingJuly 19, 2013

Marketing Tips

Why Healthcare Should Not Ignore Blogs

According to a 2012 study by the Content Marketing Institute, only 58% of healthcare marketers use a blog compared to 78% of marketers overall. Indeed,...

Brian ShillingJuly 16, 2013

Online Marketing

Brand New AdWords Feature: Sitelink Descriptions

The Sitelinks Extension is one of my favorite AdWords features. Google has now made Sitelinks even better with the addition of Sitelink Descriptions. The original...

Brian ShillingJuly 15, 2013

News

7 Predictions for Future of Healthcare Tech

I found 7 Predictions for the Future of Healthcare Technology from VentureBeat to have some interesting, not not altogether surprising, predictions. What do you see...

Brian ShillingJuly 12, 2013

Online Marketing

New Google Maps Does Not Disappoint

To sum up the new Google Maps in two words: extremely interactive. There are several new features outlined in this post. The best way to...

Brian ShillingJuly 10, 2013

Brian Shilling

8 Reasons to Include Bing in Your Marketing Strategy

Marketing Budgets for B2B Companies: Two Examples

Capture AdWords Clicks with Image Extensions

Keys to Successful Webinars

AdWords Enhanced Campaigns Are Live Today

Hospitals Gain Video Viewership

Why Healthcare Should Not Ignore Blogs

Brand New AdWords Feature: Sitelink Descriptions

7 Predictions for Future of Healthcare Tech

New Google Maps Does Not Disappoint

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