Brian Shilling, Author at Clarity Quest

Content Marketing

Corporate Blogs – Can your business live without one?

According to Forrester, 11.2% of online adults in the U.S. publish a blog at least once a month. Of the same group, 24.8% read a...

Brian ShillingFebruary 21, 2008

News

Technology & Marketing Interview

View my appearance along with Linda Girard, co-founder of internet marketing company Pure Visibility on Michigan Cable 15 in Bloomfield Hills. We discuss all things...

Brian ShillingFebruary 18, 2008

Online Marketing

Tired of Trying to Reach Page 1? Try Local Search

Using local geography in your online key phrases can be an extremely effective tactic when your business wants to rank for competitive keywords. By exploring...

Brian ShillingFebruary 14, 2008

Marketing Tips

Marketing prospects are now guests

I listened in a a great teleseminar with Seth Godin, Dan Pink, Rich Sloan and Debbie Weil today. One point I especially liked…they renamed “prospects”...

Brian ShillingFebruary 14, 2008

News

Michigan Entrepreneurs Wanted

There’s a great article in today’s Ann Arbor Business Review about the need in this state for more entrepreneurial and risk-taking spirit. Nathan Bomey does...

Brian ShillingFebruary 7, 2008

Marketing Tips

The Triple A Threat in Referral Marketing

During one of his medical school rotations in Idaho, my husband received a great piece of advice from a very experienced rural physician. He said...

Brian ShillingFebruary 3, 2008

Online Marketing

Compare Keywords with Google Trends

The beta Google Trends is fascinating for compare search volumes of similar terms. Does “PC repair” get more volume than “computer repair” and is the...

Brian ShillingJanuary 28, 2008

Online Marketing

Lessons in Ignoring Yahoo!

You gotta love when the web teaches you a new lesson. We had a call yesterday from a great Michigan-based prospect and when I asked...

Brian ShillingJanuary 25, 2008

Branding

Packaging Your Services

I see a consistent theme coming up among service-based businesses and that’s lack of clarity when it comes to “packaging” the company’s offerings. While I...

Brian ShillingJanuary 22, 2008

Marketing Tips

Make Time to Be Creative

I had a few last minute meeting cancellations this week so I took the time to get creative. I (gasp) shut off my cell phone...

Brian ShillingJanuary 17, 2008

Brian Shilling

Corporate Blogs – Can your business live without one?

Technology & Marketing Interview

Tired of Trying to Reach Page 1? Try Local Search

Marketing prospects are now guests

Michigan Entrepreneurs Wanted

The Triple A Threat in Referral Marketing

Compare Keywords with Google Trends

Lessons in Ignoring Yahoo!

Packaging Your Services

Make Time to Be Creative

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