Marketers often call what differentiates a company “unique value propositions.” I dislike this term because a) ”unique” is an oxymoron because it’s such a ubiquitous…
Chris SlocumbFebruary 23, 2022
My average LinkedIn post gets 50-200 views and a few likes. I get a few more if I include a personal video. But they don’t…
Chris SlocumbJanuary 19, 2022
Using video in B2B healthcare marketing shows no signs of slowing down and experts agree, it will be the preferred way to build brand recognition,…
Chris SlocumbJanuary 11, 2022
It’s almost 2022?! Time really does fly when you’re having marketing fun! It’s safe to say 2021 was every bit as interesting as the year…
Chris SlocumbDecember 23, 2021
It’s been a whopper of a year for everyone, but especially for marketers in health tech and biotech companies. The military uses the phrase “fog…
Chris SlocumbOctober 26, 2021
As a 1000 employee international engineering, architecture, and construction company focused on sustainability and modular design, CRB wanted to be top-of-mind with prospective pharmaceutical and…
Chris SlocumbOctober 18, 2021
Does this sound familiar? You’re leading the marketing for a healthcare software product launch and your CEO mandates you get campaigns out ASAP to “fill…
Chris SlocumbOctober 13, 2021
Talk to any content marketing professional and she will tell you coming up with topics is the hardest part of content generation. With a few…
Chris SlocumbSeptember 10, 2021
Thanks to triple-digital growth over the past 18 months, we’re reorganizing our team so we can continue to provide best-in-class service. This management change will…
Chris SlocumbJuly 20, 2021
