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Content Marketing

B2B Content Marketing Trends and Strategies

By August 13, 2015No Comments

B2B marketers are producing more content than ever before. While the majority of marketers report having content strategies, few actually document these plans. Many marketers struggle with tracking content marketing ROI, but businesses with a documented content marketing strategy are more successful at tracking ROI than those with no strategy.

It is crucial for your business to have a documented content marketing strategy. Consistently producing interesting, high-quality content in a variety of formats is necessary to communicate with your customer base and keep your readers engaged.

In a recent LinkedIn post, Chris Slocumb, president of our healthcare marketing agency, described these 10 creative strategies for producing quality brand content. Learn more about these strategies by reading the full LinkedIn Post.

Content Marketing Trends Infographic





















































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Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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