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Marketing Strategy

B2B Nuggets: Chief Marketing Technologists, Social Media Strategies & Email Subject Lines

By August 8, 2015April 19th, 2019No Comments

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

Will the CMO Role Fade with the Rise of the Chief Marketing Technologist?
Learn how the prevalence of data and technology in marketing may affect traditional job roles. The Chief Marketing Technologist role appears to be growing in upcoming years.

5 Bite-Sized Social Media Strategies Every Entrepreneur Needs to Try
Explore these simple tips for creative social media posts and interactions. Learn how your brand can stand out on Twitter and Instagram.

Email Subject Line Analysis: How Well Do Popular Terms Fare?
This study analyzed the click-rates of 300 keywords, separated by industry. This report is based on a sample of 125,000 email campaigns.

The Problem With Satisfied Patients
Alexandra Robbins highlights the importance of hospitals focusing on health and wellness as opposed to only patient satisfaction. Patients should be well-informed and prepared.

Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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