Marketing Strategy

B2B Nuggets: Integrated Content, Behavioral Research & Audience Insights

By July 4, 2015April 19th, 2019No Comments

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

Best Practices: How to Boost Sales With Integrated Content
Juniper Networks successful integrated global campaign reveals several effective practices. These methods include aligning marketing with sales efforts and targeting content to the buyer journey.

Marketers Increasingly Relying on Behavioral Research to Influence Decisions
A recent survey revealed 2/3 marketers utilize consumer behavioral insights in decision-making. The majority of marketers also use audience measurement tools in this process.

Twitter Updates Audience Insights & Introduces Persona Targeting
Twitter recently introduced a way for marketers to target demographic groups. Persona filters sort the audience into groups such as college graduates, small businesses, and parents, allowing marketers to visualize the individuals campaigns reach.

Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume
Rand Fishkin, on the Moz blog, explains creative ways to use keyword targeting to create demand. Some tips are to understand the target audience, know the influencers, and determine keywords the audience often searches.

Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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