Another important aspect of search marketing integration is branding. Google wants to see that you have a strong brand and that people are interacting with...
Brian ShillingMarch 26, 2013
This coming Thursday, March 15, The Ann Arbor Ad Club will hold a roundtable discussion “Gen Y and How They Shop.” This event will highlight...
Brian ShillingMarch 9, 2012
LinkedIn, the world’s largest business-related social networking site, has been exponentially growing in popularity since its inception in May 2003. Though other social media sites...
Brian ShillingFebruary 22, 2012
Feb 15 – Marketing & Sales Executives of Detroit (MSED) presents Michigan Made, Internationally Acclaimed: One Man’s Vision Becomes Reality this Wednesday, February 15th from...
Brian ShillingFebruary 12, 2012
Building a brand is about connecting with your customers emotionally. Boiled down, brand loyalty is a feeling. Without the emotional connection, customers slip away, vendors lose...
Brian ShillingJune 14, 2011
With so many competitive companies and products infiltrating the market, a strong brand is necessary to successfully put your product in the forefront of consumers’...
Brian ShillingMay 18, 2011
Although it’s been out awhile, I just started playing with Google’s Wonder Wheel. If you perform a Google search, you will see a “show options”...
Brian ShillingSeptember 15, 2009
Check out the great NY Times article about the debate over IKEA changing their font in their 2010 catalog. Design does matter. A logo designed...
Brian ShillingSeptember 9, 2009
A recent article from Website Magazine addresses the design trends for pay-per-click landing pages. The piece, entitled “Five PPC Landing Page Design Trends,” stresses the...
Brian ShillingJuly 29, 2009
