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Branding

What the font?

By September 9, 2009No Comments

Check out the great NY Times article about the debate over IKEA changing their font in their 2010 catalog. Design does matter. A logo designed for $200 more times than not looks cheap. Creating a professional, polished and modern identity for your company is well worth the time, money and effort.

Take the first step by completing our brand personality quiz. It only takes 5 minutes and is fun to boot. When you’re ready to brand or re-brand your company, our creative design and branding experts are waiting.

Brian Shilling

Author Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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