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This isn’t my usual post on marketing but one that’s even more important. Today is Blog Action Day and this year’s theme is water. As...

Michigan-based independent physician association St. John Medical Group wanted a brand that distinguished itself from St. John Hospital while still keeping elements of the existing...

This optical services company needed to refresh its old logo to reflect a more modern image for its over 50 optical shops in the United...

In 2008, the founder of a software startup in Livonia, Michigan approached us asking for a company and product identity. Using our proven branding process,...

Ann Arbor-based Cielo MedSolutions required a product logo that did not deviate too far from its corporate logo in order to reinforce the startup’s identity.

Kurve Technology wanted an identity for its latest nasal drug delivery products. We came up with the addition of the “ID” to the existing product...

Nasal drug delivery products company Kurve Technology needed to brand its technology platform in order to increase its perceived value. The company was attempting to...

Check out IT Database’s latest report Business Press Technology Coverage for a fascinating look at how business publications cover the technology industry. Tech gets far...

The best Superbowl ad last Sunday was Google’s. Hands down. It’s so simple anyone with a computer and free movie editing software could have made...

Believe it or not, “Twitter” beat out h1n1, Obama and Michael Jackson as the most popular word in the English language in 2009. While it’s...