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Marketing Strategy

Clarity Quest Talks M&A Marketing Strategy on Healthcare Radio Segment

By September 7, 2018April 19th, 2019No Comments

merger and acquisition podcastOur President, Chris Slocumb, was recently a guest on the popular “What’s My Tagline?” radio and podcast series, hosted by Healthcare NOW Radio. Chris spoke on the topic of creating and executing marketing strategies before, during, and after a merger or acquisition. The podcast is hosted by Carol Flagg, a Managing Partner of Answers Media Network where she leads the company’s marketing, sales, and social media initiatives.

Tune into the podcast today.

Healthcare mergers and acquisitions (M&A) had a record-breaking quarter in the first quarter of 2018 with $156B in completed deals. For R&D intensive segments such as pharmaceutical and enterprise health tech development, it’s often cheaper to acquire versus build from scratch.

On the health system side, M&A is needed for pure survival as only the largest organizations can comply with regulations, successfully negotiate with payers, and absorb unbilled services. M&A is also seeping deeply into ambulatory organizations as health systems acquire attractive revenue centers including clinics, imaging centers, and ambulatory surgery centers.  

If you think your company is ever going to merge or acquire, you should have a strategical and tactical plan and playbook. - Chris Slocumb, Clarity Quest CEO Click To Tweet

However, most transactions don’t go smoothly. 83% of all mergers and acquisitions failed to produce any benefit for shareholders, and 61% actually destroyed shareholders’ wealth, according to KPMG.

In order to improve the odds, Clarity Quest created an M&A marketing playbook which gives the sales, marketing, and operations departments of both entities in a merger or acquisition a solid framework to follow. Read about the four steps of the M&A playbook.  

If your organization is involved in M&A and would like to learn more about our process, complete our information request form and we’ll be in touch soon!  


Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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