For anyone tasked with writing new and engaging blog content on a schedule, the struggle is real.
You may covet the traffic and social media likes, but haven’t found the right formula that works for your organization.
Knowing the struggle first-hand, our team put our heads together to share our secret sauce for building and maintaining an award-winning blog.
Here’s the Clarity Quest formula for building an award-winning blog:
C – Consistent: Delivering quality content on a regular basis is a must. Create an environment in which your readers anticipate hearing from you.
O – Organized: Organizing posts around a single topic makes them digestible and easy-to-read.
V – Varied: One way to keep content fresh is to feature a variety of voices and perspectives from your organization.
E – Educational: Remember, you’re not just posting to post, you’re posting to educate your readers on what they want to read about.
T – Timely: Write about what’s hot in your industry. Even if it’s a fad, let your readers know.
“It’s so important to leverage the knowledge of your team to generate great content. It allows everyone to have a voice and really own their expertise, ” says Megan Higdon, Clarity Quest’s Marketing Content Manager