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Covet it! Your formula for crafting an award-winning blog

For anyone tasked with writing new and engaging blog content on a schedule, the struggle is real.

You may covet the traffic and social media likes, but haven’t found the right formula that works for your organization.

Last week, the Clarity Quest blog was awarded the 2021 Medigy HITMC best agency blog.

Knowing the struggle first-hand, our team put our heads together to share our secret sauce for building and maintaining an award-winning blog.


2021 Medigy HITMC Award WinnerHere’s the Clarity Quest formula for building an award-winning blog:

C – Consistent: Delivering quality content on a regular basis is a must. Create an environment in which your readers anticipate hearing from you.

O – Organized: Organizing posts around a single topic makes them digestible and easy-to-read.

V – Varied: One way to keep content fresh is to feature a variety of voices and perspectives from your organization.

E – Educational: Remember, you’re not just posting to post, you’re posting to educate your readers on what they want to read about.

T – Timely: Write about what’s hot in your industry. Even if it’s a fad, let your readers know.

“It’s so important to leverage the knowledge of your team to generate great content. It allows everyone to have a voice and really own their expertise, ” says Megan Higdon, Clarity Quest’s Marketing Content Manager

Melanie Hilliard

Author Melanie Hilliard

Melanie is an Account Director and Content Lead at Clarity Quest. Nothing makes her heart sing more than fantastic marketing. To learn more about Melanie's experiences and qualifications, visit our leadership team page.

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