Marketing Tips

Get More Business by Profiling Your Best Customers

By November 26, 2007April 15th, 2019No Comments

Go to Market Strategies has a great short article on how to qualify leads by profiling your current customer base. This is one of the first things we do when creating a marketing plan for a new client. It’s amazing the amount of information you can glean just by looking up your existing client’s profiles (guerilla marketing hint: most local libraries have online business databases containing Dun & Bradstreet info).

Once you profile your customers, you’ll be able to order better email and direct mail lists and even target your online efforts more effectively.

Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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