Public Relations

Press Release for SEO – it can work

By November 19, 2007No Comments

A number of respected SEO experts have lately been somewhat negative on the use of press releases as part of internet marketing campaigns. Press releases with keyword-rich titles do work – a little better on Yahoo! than Google, but they work.
Here’s an example… if you type “michigan marketing firm” into Yahoo! Search you’ll see the Clarity Quest website at #2. However, check out #1 – it’s a PR Web link to a press release we issued back in June 2007!
Now I don’t recommend you fabricate topics for a release or issue junk releases. There should be an actual news story as the basis for the releases. But completely ignoring SEO PR as part of your internet marketing strategy is a mistake.

Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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