Public Relations

Use Marketing for Sales not Egos

By April 16, 2007 No Comments


As a small company you have to make every dollar count. Before spending even a minimal amount of time or money on marketing ask yourself “Will this campaign add value to my company or it is a ego strut that makes me or my boss look good?”

Often clients come to us emphatic that they need public relations in order to get their name or face on the front page of newspaper or trade publications. When asked why, they often don’t know.

If the campaign doesn’t add value or address a certain marketing goal directly, don’t do it.

Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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