Greetings. I’ve finally taken the leap and commit to getting a few zany and hopefully useful marketing thoughts out of my head each week.
Why “Out of the Fog”? Well despite moving our headquarters from Seattle to Ann Arbor, Michigan last July, my blog title refers not to leaving the mist of Seattle behind, but rather the fog of marketing options a small or even medium-sized business must cut through. Even as an marketing professional, I feel overwhelmed with the number of new marketing, advertising and public relations avenues and technologies being created every day. Rich media, social networking, SEO press releases, viral marketing…the average small business but has little to no idea on how to best use these tactics or if they should even use them at all. In this blog I will offer thoughts and advice on marketing strategies and tactics that have worked or failed for small businesses and startups in the 7 years we’ve been providing outsource marketing services.
Our first piece of advice: take just 15 minutes each day to read something about marketing online or in print. MarketingSherpa is one great area for news, articles, and blogs all related to online marketing. When you come across an interesting topic, don’t rush to implement it for your company but dwell on it a little and then enlist the advice of an objective marketing specialist.
The path to successfully marketing your business gets wilder and more interesting every day. I hope you enjoy taking the journey with me. Thanks for reading.