Health Tech Marketing Blog, Digital Health Marketing Blog

Public Relations

How to Conduct a Great Media Interview

Public relations can be a powerful lead generation tool for many small to medium-sized businesses. A key part of PR is conducting efficient yet informative...

Brian ShillingAugust 19, 2007

Marketing Strategy

See What Others Are Saying About You Online

Monitoring Discussion Board Chatter If you want to see what folks are saying about your firm on discussion boards, check out Boardtracker. The site now...

Brian ShillingAugust 13, 2007

Marketing Tips

Online Project Management Tool

Online Project Management & Collaboration For the past 6 months, our firm has been using Basecamp by 37signals for project collaboration and file sharing. We...

Brian ShillingAugust 10, 2007

Branding

Lawn vs. Grass Seed Messaging

Lawn vs. Grass Seed How many times have you seen a tech company tout the features of their latest product ad nauseum? Design Tool 2008...

Brian ShillingAugust 7, 2007

Content Marketing

Words, Words, Words

The foundation of any successful internet marketing effort is establishing a list of keywords and phrases to emphasize on your site. Most search engine optimization...

Brian ShillingJuly 25, 2007

Public Relations

Why Top Advertising Agencies Don’t Eat Their Own Dogfood

The top 5 ad agencies know that public relations gets you more bang for the buck than advertising. Read the complete story on InternetWorldStats.

Brian ShillingJuly 19, 2007

Marketing Tips

Getting the Most from Your Marketing

Seth Godin had an amazing quote in his blog last Friday… “The art of marketing is not finding more money to do more marketing. It’s...

Brian ShillingJuly 16, 2007

Public Relations

Personalize Your PR Pitches

Many small companies miss out on the full potential of a press release by not sending the release directly to a targeted media list. Yes,...

Brian ShillingJuly 10, 2007

Marketing Tips

Professional Networking Sites

Professional networking sites are great ways to find connections between people. While I’ve never got a lead off one, clients have mentioned checking my recommendations...

Brian ShillingJuly 6, 2007

News

Crain’s 100 Most Influential Women Survey

Crain’s Detroit Business published its last list of the “100 Most Influential Women” in Southeast Michigan in 2002. They included entrepreneurs, civic leaders and top...

Brian ShillingJuly 4, 2007

Marketing Blog

How to Conduct a Great Media Interview

See What Others Are Saying About You Online

Online Project Management Tool

Lawn vs. Grass Seed Messaging

Words, Words, Words

Why Top Advertising Agencies Don’t Eat Their Own Dogfood

Getting the Most from Your Marketing

Personalize Your PR Pitches

Professional Networking Sites

Crain’s 100 Most Influential Women Survey

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